ABOUT US

The idea for Allterrain wasn't born in a boardroom. It was born somewhere on a corrugated track between Gnaraloo and a cold beer, after yet another blowout left one of us hopping across the pindan.

We asked a simple question: In a country this Hard, why is our national footwear so bloody weak?

Cause let's be honest. The humble thong has become a disposable piece of junk. It’s a symbol of a world gone soft.

We’re the antidote.

For generations, we’ve put up with flimsy, disposable thongs that seem designed to fail when you need them most. We decided to stop complaining and start building.

We started from the ground up, right here in WA. We needed a thong that could survive the punishing reality of chasing swells down the coast, launching the tinny before dawn, and navigating the long, dusty tracks of the outback.

The result is a thong built on common sense, not compromises. The rubber compound is brutally tough, yet designed to earn its comfort by moulding to your foot over time. The wider design is pure physics… it helps you float over sand instead of digging in. And that signature swallowtail heel? That’s just a clever way to keep the sand off your calves.

This isn’t for everyone. It’s for the adventurers, the tradies, the surfers, the fishermen, the ones who know the difference between a cheap shortcut and a job done right.

This is Allterrain. Built for the life worth living.